Few people are aware that there is a unique consulting business in San Luis Obispo, California that has gained world-wide attention and has been the talk of branding, meaningful placemaking, sustainability and progressive economic conferences globally for the last five years. There is a new soulful paradigm making its way into virtually every professional creative discipline and this local business is on the leading edge of it: Xsense, Experiential Consulting and Design.

The mission at Xsense is to partner up with development teams involved with hotels and resorts, old historic destinations or new planned communities, restaurants, spas and wellness establishments. The team then sets out to create added value and deep meaning for their offering by providing deep research in everything from history, community, food, healing arts, botany, and much more. The Xsense group then guides a diverse development team to use this body of research to create authentic and connected consumer experiences through architecture, landscape design, culinary offerings, healing philosophies, unique rituals, retail products, customer service style and many, many other touchpoints that may involve scent, touch, taste, sound and sight.

“We seek to create the most life changing and meaningful experience imaginable for the consumer” says Uta Birkmayer, founder of the Xsense group. “Our process connects development, marketing and operations’ efforts to an authentic story, creates a unique competitive edge and efficiently aligns many stakeholders in the process.”

Uta Birkmayer is the visionary of our team and she has spoken around the world, including Cornell University, European Centre for Experience Economy, Inside Edge UC Irvine, Cornell Spa Symposium Spa Owners and Operators, Historic Hotels of America, ISPA Europe Conference and California Polytechnic University and is being considered to teach a course on Meaningful Placemaking at the Harvard GSD summer session. She is a wonderful speaker and her lectures inspire and excite people to engage in their professions in a more meaningful way. She has worked on several projects in North America, Central America, Asia, South East Asia and Africa.

For more information about us, see our website at www.x-sense.biz or contact us at 981 Osos Street, San Luis Obispo, 805.549.9005

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